Quiz Ch 12 – T/F Walker Publishing Company

Fundamentals of Financial Management, Concise

Brigham and Houston

09th Edition

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True or false: If Walker Publishing Company is contemplating the release of a new finance text with projected revenues that include some revenue redirected from another of Walker's books, the lost sales on the older book should be regarded as a sunk cost and therefore not factored into the analysis for the new book.

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