Chp 2 – Value of a Loyal Customer Generic Solver (Works for anything VLC)

MyOMLab Operations Management

Heizer, Render and Munson

13th Edition

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This is a GENERIC Value of a Loyal Customer (VLC) solver: it works for ANY VLC-type problem! It gives the Value of a Loyal Customer and also gives the percent change (if needed).

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  • Search Terms: %. (vlc) a and average change contribution customer defection frequency if in is is, loyal margin, market of per percent price purchase rate repurchase segment target the times value vlc? year,
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