CH9 – Eagle Outfitters’ Promotion Success Analysis

Essentials of Modern Business Statistics with Microsoft® Excel®

Anderson, Sweeney, Williams, Camm, and Cochran

07th Edition

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Develop hypotheses to test if the population proportion of credit card customers using discount coupons is sufficient for national promotion. Conduct the hypothesis test using the sample data file, then make a decision on whether Eagle Outfitters should proceed with the promotion nationally.

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