CH10 – Analyzing the Impact of a TV Commercial on Purchase Potential Ratings

Essentials of Modern Business Statistics with Microsoft® Excel®

Anderson, Sweeney, Williams, Camm, and Cochran

07th Edition

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Test the hypothesis to determine if the new television commercial had a statistically significant impact on the mean purchase potential rating.

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  • Search Terms: purchase "after" "before." (to (use - a about after and are based be before before). comment commercial commercial. compute d data decimal). decimals). decision? equal firm following h:µd higher hypotheses? hypothesis hα:µd improved indicating individual after before individual after before individuals is less market mean new null of on or p-value p-value? particular potential potential. product product. purchase rate rating rating rating. ratings rejection research sample saw scale, sd show stated television test than that the this to use used value values were what with would your α=.
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